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A vast underwater adventure to save the Innocent Smoothies crew in a Spongebob themed world.


The Search for the Golden Pineapple was a multi-channel campaign launched by Innocent Smoothies and Nickolodeon. It spanned across TV and digital, resulting in tens of thousands of hits and top notch brand engagement. Managing a team of 2 at Tilt, I was responsible for the overall design of the game, including illustration, level design, animation storyboarding, sound design and UX / UI design.

The Campaign went on to win a Promax DBA Award for Best Brand Integration Spot

 

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15 different levels were created, including 3 bonus levels and 3 boss stages, using various surprise mechanics. Explosive clams, bubble elevators, ship decks and robotic sea-plants were just a selection of the elements to explore. knowledge. 

 

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