40 INFOSHEETS
3 BESPOKE INTERACTIVE EXPERIENCES
4 CINEMATIC FILMS
8 3D MOTION PIECES
WEB BASED FEEDBACK APP

AGENCY
tilt
CLIENT
Rio Tinto
ROLE
Art Direction / Concept design
Design lead
UX design

DESIGN TEAM
Dave Weiss
Mihai Badic
Luke Greenaway
Johnny Edmund Jones
Edward Hart

FILM TEAM
Dan Evans
Jacques Strauss
Merass Sadek
Stig Coldham

 

 

THE SITE

First Level Leaders is an initiative by BP to create a new type of training portal: one that harnesses the use of modern web and interactive design to engage, rather than push. Directed at BP specialists transitioning into first time leadership roles and designed to be used alongside it’s companion app, the portal uses a mix of film, motion, interactive and traditional learning to create a definitive guide to the transition process. FLLs first phase ran over 18 months of development time, encompassing 40 diverse learning modules and checklists, 4 cinematic films, 8 3D motion pieces, 2 stand-alone interactive experiences, and a web-based feedback application.  

As lead designer and art director on the account, I directed the initial site concepts in the proposal, attended content and UX workshops to map out the fundamental UX and site structure, put together teams of up to 4 designers (including myself) to create all design assets, consulted and collaborated with motion, film, copywriter and content strategy teams to provide inputs and ensure consistency throughout, liaised and presented further scoping work to clients and provided full handover and design support to the development team and QAd and signed off the final delivery. 

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